About Stolen Goat

Learn what we are all about


Stolen Goat was founded in 2012 by Tim Bland. At the time Tim had a stable, well paid and interesting but corporate “9 to 5” job.

Like many, Tim felt there should be a way to work smarter. It should be possible to be productive, meet and even exceed your goals but still have time to spend with the family and pursue the hobbies and activities that make you happy. Tim has always enjoyed the outdoors from cycling to running, from football to mountain climbing, from golf to fishing and walking – there aren’t many traditional outdoor sports that Tim hasn’t tried and enjoyed (regardless of skill level).

With a growing family that Tim wants to spend as much time as possible with and a job that consumed 40+ hours a week… the hobbies were the first to take the hit. So stolen goat was formed. Focused around cycling as this was Tim’s primary passion, Stolen Goat was created as a platform for Tim, and other like-minded people to work smarter not longer, to succeed in business and in life, where success is measured in terms of how rich your life is… how many work and personal goals you are achieving on a daily basis.

Doing business should be enjoyable, it should be a part of your life, but it shouldn’t BE your life. Fundamentally, Stolen Goat is about freedom…


Here’s the “Why” that we centre ourselves around: To inspire people to find freedom through sport so that they can live happier, healthier lives.

This is important to us, in fact it’s what drives us to keep going. You may well be happy in your job and day to day life but we can all do with a little escapism every now and then. Freedom is riding with your mates, freedom is hitting the trails for an hour at lunch, freedom is riding all out to take that KOM, freedom is wearing something a little bit different during your adventures.

The point is that everyone has their own take on what freedom through sport looks and feels like. Our goal is to provide you with everything you need to make that happen.


Want to know where the name came from..? See here!

Latest Stolen Goat news

“Let adventure lead the way…” Stolen Goat launches new autumn cycling kit collection

Stolen Goat has launched our new autumn collection. Combining ready for anything performance with stand-out style, this is autumn cycling kit which dares riders to let adventure lead the way as the...

Stolen Goat launches Spring collection with new Gravel range and casualwear plus fresh Road and MTB jersey designs

Stolen Goat are excited to launch our Spring cycling kit collection, with fresh road and mountain bike jersey designs, brand new Gravel jerseys and our new line of casualwear.

Stolen Goat parent company, The Herd Group, launches crowdfunding campaign

The Herd Group Holdings - parent company to Stolen Goat, VeloVixen and Wildcat – has today gone publicly live with our crowdfunding campaign, giving us the opportunity to bring our community into t...

Receive Stolen Goat news on your RSS reader.

Or subscribe through Atom URL manually